Nudie Foods Australia Pty Ltd
Drink in Botany Bay

Behind years of squeezing and blending fruit juice at home for our children, family friends we realized that we couldn't find anything like the juice we were making at home in a bottled format in the marketplace. We decided to share our juice with the world so they could love it as well. We started with a blender some fruit, making 100 fruit juice made from nothing but fruit with absolutely no nastier. We started bottling and labeling juice and then began delivering these bottles to local shops. In our beginning week we blended 256 pieces of fruit and sold 40 bottles. The beginning shop to stock our juice was in Waverley, Sydney. We sent our family and friends in to buy the bottles back so that our drinks would seem popular and the shop would continue to stock us! While the first six months were tough, the reaction from everyone who tried our juice was overwhelming. They loved our product and the brand, which gave us the confidence we needed to keep going. As the business grew we secured a factory to make our juice, found national distribution centers, purchased about 20 trucks and hired many staff. We started active with Australian farmers to get the best fruit we could find and even secured national distribution through key retailers. The subsequent day, our staff showed up to work to discover that nothing was left. Encourage to survive, we came back the next day and broke into teams. One team looked at finding a fresh factory to use. Another team looked for new offices and the marketing team came up with a way to grasp our spots in fridges around Australia. In short, we did whatever it would receive to keep from going under. Thanks to all our firm work, six weeks after being burnt to the ground we were back in business. We found a factory in Adelaide to make our juice in, we created nude fireman labels for our bottles and relaunched in stores across Australia. So our business survived and by 2010, we were back in our fresh factory and were looking to launch our following huge thing. What we saw was that most of the offerings in the marketplace were made using concentrates and impaired and imported fruits. That identical year we were the beginning Australian brand to launch coconut water and the beginning brand in the world to launch a juice containing chi seeds. Here at nude, our ambition is to nudity the world. Our purpose is to produce drinks made with the superior ingredients on the planet and do all we can to deliver a product that is far superior to what is on offer. We have learn to keep it simple, believe our insights and value who we are.